10 Free Tools Every Marketer Should Know

Sophie Albo
5 min readFeb 27, 2022
Photo by Lukas Blazek on Unsplash

As a marketer, you know the importance of staying on top of the latest digital marketing tools and trends. But with so many options out there, it can be hard to know which ones are worth your time. That’s why we’ve put together a list of 10 free digital marketing tools that every marketer should know about. From social media management to SEO analysis, these tools will help you streamline your marketing efforts and get better results.

1. Google Analytics

Google Analytics is a free tool that provides detailed statistics on the traffic of a website, including the geographical location of visitors, demographic information about readers, and where they spend time on a site. This data helps marketers fine-tune campaigns for more targeted results. Furthermore, Google Analytics offers marketers the ability to track visitors across devices.

2. Moz Keyword Explorer

Moz’s Keyword Explorer is a free tool that offers marketers detailed data on the popularity and competition of keywords. It also provides information on related keywords and how to rank for them. This data can help you create more effective SEO campaigns that target high-traffic, low-competition keywords.

3. Buffer


Buffer is a social media management tool that allows users to schedule posts on Twitter, Facebook, LinkedIn and Instagram from one place. The plan also includes analytics reports and an app for iOS and Android devices. Users can upgrade to a paid business account for more features such as the ability to assign social accounts to team members, advanced reports and team collaboration features.

4. CoSchedule

Sophie Albo

Marketing Student | Love writing about Digital Marketing, Strategy, Branding, Data Science and more…